Sounds From The Other Side by Wizkid – Rhythm personification

A highly anticipated release from when the high profile collaborations started rolling in and his stock started to rise, now we have finally been treated. Wizkid brings us ‘Sounds From The Other Side’, his latest release since 2014’s ‘Ayọ’. The ‘King of Hooks’ has a way of making the songs he touches hits and with this album it’s an eager attempt at such.
Now let us be honest, this EP is a far cry from the afropop/highlife sounds of Ayọ and you definitely shouldn’t listen to it with that expectancy…but that’s clear from the singles he churned out. You can see that he is paving a new path with his sound.
img_1760Honestly, this is more Dancehall project with Afrobeats/R&B stylings, more so than his previous material. Certain songs definitely have its Africa feels – My favourites are ‘Sexy‘ with the Fela Kuti vibes and ‘All For Love‘  which is flavoursome from top to bottom with the Afrohouse sauce straight from South Africa. For both, the percussion is very important in bringing out the feels.

While African producers did work on the “EP”  OVERWHELMINGLY it is not an African project.

This is me in no way saying it’s bad. I can definitely see most of the songs, like Ayọ, being played on radio and in the club; a parameter for a successful album. It shows growth for Wizkid as an artist. But there is remission of more soul-filled anthems, which I hoped for. What this project lacks in soul it makes up in Rhythm. It is IMPOSSIBLE not to vibe to it, the likes of ‘Sweet Love‘, ‘Naughty Ride‘ & ‘One For MeWizkid-performs
More so than not, this album may be an actual reflection of the modern day blueprint for an artist from the African continent to make it big time. Sure there are African artists who are quite famous (Fally Ipup, Sarkodie, AKA to name a few) but not all break through the glass ceiling. Whether the move it is good or bad is subjective.

 

I was hoping for this to be a full length album. Only having 12 songs with almost half of them already being familiar with left me wanting more. SFTOS is roughly less than 40 minutes long. Almost all songs are under 4 minutes and more than half have features and while almost songs all are radio-ready, all of this combined left me feeling a little unsatisfied.

Nonetheless, Sounds From The Other Side is to me a metaphor. For those already aware of Wizkid and his status as one of the kings of the Afrobeats, he shows a other side to him; the “mainstream appeal” side to him. For those immersed in the mainstream who he is trying to target, he is showing the ‘other side’; the afropop, rhythmic, dancehall wave that is the new trend.

 

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